No one wants to deal with a company floundering in the past. The world of web development and SEO evolve entirely too fast for companies to be reacting and not creating the reactions. The difference between the best and mediocrity is astounding. It is widely known that the top 5 brands in a respective niche take up 90% of the business. This is the long tail methodology. The myth that there is room for everyone is a little flawed. Sure, there is room- but not everyone can be successful.
MD Media Co. Search Marketing understands these evolutions in marketing. The below is an overview of how some of these changes have played out and how MD Media Co. has stayed on top of them and in some instances, helped create them.
Video Marketing Revamped
YouTube exploded on the scene and became a social media phenomenon over the course of just a few years. During this time, processes were put in place to maximize returns and minimize work. One of these was ‘click buying.’ This is a method where marketers will just buy false clicks for their client’s content, creating the illusion of popularity.
This is not done very often any more for one simple reason: Google knows. One may ask, how and why? Well a few years ago Google bought YouTube and they completely changed the system as well as the monitoring of the website. In other words, they were not open to these games.
Really Embracing Social Media
Facebook has a massive built in audience. Most bands can take advantage of Facebook and the community to see some serious returns. But it is not always about jumping on the bandwagon. There are many other social media platforms growing quickly, such as Pinterest and Tumblr. These have arguably hit their peak as well, so it is smart to stay on top of new growing social media options. The point here is simple- not social media option will be around forever. Even Facebook has its days, and there are reports that the user base of Facebook is dwindling. Smart brands such as http://www.mdmediaco.net know when to add new options to their arsenal and not just stick to one basket.
These are things always considered by MD Media Co. in the past and now, and it is a great example of how marketing has evolved. Social media is a phenomenon, but not one invulnerable to change. There could be a world where Facebook is not the juggernaut of social media, and brands need to be aware of that.
